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Network Folds After Struggling to Compete with Similar Rival Brand

Network Folds After Struggling to Compete with Similar Rival Brand

Apr 18
1 min read

They were too late in claiming the word "now" as a name. Despite having a vision dating back to 2002, the less successful news network was forced to settle for the name "Erie News Later" because they waited twenty-four years to get started. That's more than fifteen years after "Erie News Now" was adopted by the other network.


"I procrastinated on my vision," says the CEO of Erie News Later. "I saw the potential in timely news, but waited because I thought the idea was too original."


That delay cost the brand greatly. Erie News Later is not allowed to deliver their news until after Erie News Now finishes their report.


"We may have a really good breaking news story," the CEO expressed to us from the comfort of his mother's basement. "Unfortunately, our name means we have to wait until Erie News Now is done with the story. At that point, nobody watches our report because they already watched it on Erie News Now."


With nobody consistently watching the network, Erie News Later is forced to shut down permanently. Although outdated news occasionally surfaces as a social media trend, experts say this is rare and usually the result of readers failing to check the dates on their articles. Erie News Later is at a disadvantage in a world that has shifted away from outdated information in up-to-date reports.


"It's just sad that my revolutionary idea was taken," says the CEO. "My original idea, and I'm the one whose network relies on old methods."

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